Arctic Cabins
overview
A configurable product is hard to sell from a page. Nobody buys a garden building off a spec sheet, and a product page can tell you what a 10m² cabin is while never telling you what yours would cost.
So Arctic Cabins' sales team now opens enquiries that already describe the build. Betta Webs built Arctic Cabins a HubSpot quote configurator into every product page. Customers pick the size, the extension, the bar and the glazing, price it, then send it over as a quote request, and the spec lands in HubSpot as contact properties.
Arctic Cabins manufacture Finnish-style BBQ huts and garden cabins in Derbyshire, from 7m² up to 25m².
how we work
It's a Finnish design. Sloping walls, a grill in the middle, and it isn't a category anyone shops for by name until they've seen one.
So Arctic Cabins' site answers three things fast: what this is, what size you need, and roughly what it costs. The size question is the one the content data shows people acting on. "What Size Arctic Cabin Do I Need?" grew faster than any other content page between July and August 2026.
The configurator lives on every product page, not on one page somebody has to go and find. The moment a visitor starts wondering what their version would cost, the answer is in front of them, and Betta Webs built it on HubSpot CMS so the pricing logic and the form are the same object.
Every quote request of the 68 arrived with the size, extension, bar and glazing already chosen, so the first reply can be a price.
Arctic Cabins point to manufacturing in Derbyshire, slow-grown timber and a ten-year guarantee. For a purchase this size, though, people decide by standing in one, and they have physical show sites for exactly that.
We clearly added trust signals throughout the website such as the trustpilot review widget, 10 year warranty, finance options and making it clear that everything is UK manufactured. All of this builds authority at every stage of their website journey.
The brochure page is a cold entry point taking most of the site's traffic. The pricing guide and quote pages are reached by people already looking.
The two routes further down the funnel take a fraction of the traffic and produce enquiries at a higher rate. That's what you'd expect from where they sit, and it's why the configurator route is worth counting on its own.
Between July and August 2026 Arctic Cabins' size guide grew 205%, base preparation 70%, "are BBQ cabins a good investment" 62%, cabin maintenance 61%, and the blog index 85%. That's what HubSpot SEO work looks like when it lands.
None of those are big numbers yet, and it's a single month-on-month comparison in a seasonal market, so it's a direction, not a trend. These are the questions somebody asks in the weeks before they commit.
