Design subscription

Unlimited design subscription service, without the full-time hire.

Unlimited design requests and unlimited revisions, from one senior designer who learns your brand and stays on it. £1,750 a month, no contract, live within a week.

  • techspert-image
  • Vericut
  • Businessoptix
  • Additure
  • gd-image
  • just-drive-image
  • Finally Agency
  • Team17

INTRODUCTION

Hiring a designer is expensive and hard to get right.

Most marketing teams just want someone senior they can rely on. That's what this is. Betta Webs takes three design subscription clients at a time, and you work with the same designer on every request.

The bottleneck

Why design becomes the bottleneck.

Design work doesn't arrive in neat packages. One week it's campaign assets. The next it's a sales deck, a landing page banner, an exhibition stand.

None of the usual answers fit that shape, so design becomes the bottleneck, or the quality slips to keep things moving.

A full-time designer costs roughly £4,000 to £5,400 a month all in, and takes weeks to recruit
Agencies quote £3,000 to £10,000 per project and want weeks of scoping first
Freelancers come and go, and each one relearns your brand from scratch

So design becomes the bottleneck, 
or the quality slips to keep things moving.

01

Agency quotes keep arriving with scope attached

Every new brief becomes a negotiation, and the revision rounds are capped.

  • Unlimited revisions with no extra invoices
  • One monthly fee, agreed up front, that doesn't move

02

You can't justify a full-time hire yet

Design demand is real but uneven, and a salary doesn't flex with that.

  • A fixed monthly cost, not a salary
  • Pause any time, unused days are banked
  • Live within a week of onboarding

03

You keep getting juniors

The pitch comes from a senior, then whoever was free does the work.

  • You brief our Head of Design directly, and he does the work
  • No account manager in the middle
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What is an unlimited design subscription service?

A fixed monthly fee for ongoing design work, submitted through a shared board and delivered one task at a time instead of quoted per project. Betta Webs charges £1,750 a month plus a one-off £750 onboarding, for unlimited requests and unlimited revisions with one active task at a time.

The active task limit is the part people miss. Unlimited means you can queue as much as you like. It doesn't mean everything happens at once.

What it costs.
  • Design Partner is £1,750 a month.
  • Design Partner Plus is £3,000 a month.
  • Brand onboarding is a one-off £750 before either starts.

Both plans are monthly rolling with no contract, and you can pause any time.

Design Partner
Only 2 Spaces Left
Fixed
£1,750/month

One active request at a time.

What you get
  • Ongoing design requests
  • Direct access via a shared board
  • Predictable turnaround
best for
  • Steady, ongoing design needs
Design Partner Plus
Fixed
£3,000/month

Two active requests at a time.

What you get
  • Everything in Design Partner
  • Two parallel workstreams
best for
  • Busy teams with multiple priorities

Subscription, full-time hire, or agency.

What changes Design subscription Full-time hire Traditional agency
Cost £1,750/month Roughly £4,000 to £5,400/month all in £3,000 to £10,000+ per project
Time to start Live within a week Weeks to recruit, then onboarding Weeks of scoping and contracts
Revisions Unlimited, no extra cost Limited by one person's hours Often capped, extra rounds billed
Who does the work Head of Design, every time Whatever level you can afford Junior often assigned, senior oversees
Flexibility Pause any time, no notice, days banked Locked into a salary whether busy or quiet Locked into scopes and timelines
Risk Cancel any time, no long contract Recruitment risk, notice periods, sick leave Long contracts, account changes, scope creep

Hire cost is base salary plus employer National Insurance and the minimum pension contribution, using Glassdoor's UK senior designer range of £39,798 to £55,353. It excludes recruitment fees, software, equipment and cover for holiday or sick leave. The agency range is what we see clients comparing us against, not a published benchmark.

For whoever holds the budget

This page is written to be forwarded. Send it to whoever holds the budget.

£1,750 a month is £21,000 a year, against roughly £48,000 to £65,000 for a full-time designer once employment costs are counted. Whatever you'd have spent on six or seven one-off agency briefs buys twelve months of continuous capacity instead.

One thing to be straight about. A full-time hire gives you all of one person. This gives you a share of a senior designer's week, capped at three clients so that share stays meaningful.

If your design demand genuinely fills a full week every week, hire someone. If it doesn't, you're paying a salary for the gaps.

How the request queue works.

Everything runs through a dedicated board in Trello or ClickUp, whichever suits your team. As soon as a card is approved, the next one starts. All requests come through the board rather than WhatsApp, email or Slack. One place means nothing gets lost.

01

To do

Your queue in priority order.

02

In progress

The task being worked on now.

03

In review

With you for feedback.

04

Done

Signed off and delivered.

What changes once you're live

01

Your sales deck stops being three versions old

Work doesn't stall waiting for a check-in. The next card starts the moment one is approved.

02

First drafts in 2 to 3 working days

Complex requests like decks and brochures take 5 to 7. Revisions come back in 24 to 48 hours per round, Monday to Friday, UK business hours.

03

One person who knows your brand

Three clients is the cap, so the same designer holds your brand properly rather than reloading it every time a card comes in.

Getting started

How a subscription starts.

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1

STEP 1

Get clarity

We align on goals, audience, and what the website actually needs to do.

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2

STEP 2

Design for trust 
and action

Structure, messaging, and layouts shaped around confidence and conversion.

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3

STEP 3

The queue opens

From there it runs continuously. You add requests, we work them in your priority order, you review on the board.

Who does the work

The same senior designer on every request.

Our Head of Design has over 15 years' experience and does the work on every card.

Your assigned project manager runs scheduling so nothing sits in the queue. That's the only layer between you and the work.

  • Capped at three clients at any one time
  • HubSpot Platinum Solutions Partner, 4.9 out of 5 across 11 reviews
  • The same team that builds our HubSpot websites
Nathan-designer

Plans and pricing

Both plans are monthly rolling. Billing runs on a 31 day cycle from the day you sign up. Pause with no notice and unused days are banked. Cancel with five working days' notice before renewal.

Each additional brand on Plus needs a one week onboarding window, at no extra cost, while your existing queue carries on. We'd suggest a soft cap of four brands on one Plus subscription.

Design Partner
Fixed

£1,750

/month

One active request at a time.

best for

  • Marketing teams with steady, ongoing design needs

What you get

  • Ongoing design requests for one brand
  • Direct access via a shared board
  • Predictable turnaround
Design Partner Plus
Fixed

£3,000

/month

Two active requests at a time.

best for

  • Busy teams, brand managers, more than one product line

What you get

  • Everything in Design Partner
  • Two parallel workstreams
  • Multiple brands, with no extra fees

Month one

What you're actually risking in month one.

£1,187.50. That's the £750 onboarding, which isn't refundable because the work is done, plus the 25% of the first month we keep.

Stop in week one and the rest comes back, no questions asked. After month one, cancel at the end of any billing period with five working days' notice.

Design stack:

We design in Figma, the full Adobe Creative Suite and Canva.

Deliverables for print and digital projects are supplied in whichever format suits your team.

Figma
Adobe CC
Canva
Photoshop
InDesign
Illustrator

What’s included:

  • Brand guidelines, creation and updates
  • Social media graphics and carousels
  • Website banners and landing page visuals
  • Presentation slides and pitch decks
  • Sales and marketing collateral
  • One-pagers, data sheets and product sheets
  • Email and newsletter design
  • Display ad creative
  • Infographics and icon sets
  • Event and exhibition graphics
  • Print: leaflets, brochures, posters, stationery
  • On-brand Canva templates
  • Image retouching and asset preparation
  • Website mockups and static UI concepts

What’s not included:

  • Brand strategy, logo design and full rebrands
  • Animation, motion graphics and video
  • 3D and CGI
  • Copywriting and content
  • Front-end development or coded builds
  • Print production management and print buying
  • Photography and commissioned illustration

faqs

Your design subscription questions answered.

Is it really unlimited requests and revisions?

Yes. Betta Webs takes unlimited requests and unlimited revisions on both plans. The only limit is how many are active at once: one on Design Partner, two on Plus. One guardrail on revisions: if a brief changes significantly mid-revision, with a new direction, new messaging or a new format, we treat the updated version as a new request rather than a continuation. We always flag that rather than absorb it quietly.

Who will I be working with?

Nathan Denny, Betta Webs' Head of Design, on every request. The same person learns your brand and stays on your account, which is only possible because the service is capped at three clients.

How fast will I get my designs?

Simple requests get a first draft in 2 to 3 working days. Complex ones like decks, brochures and multi-asset packs take 5 to 7 working days. Revisions come back in 24 to 48 hours per round, Monday to Friday, UK business hours.

What if I need something urgently?

We work in queue order and don't offer rush turnarounds. If something is time-sensitive, flag it on the card and move it to the top of your queue. We pick it up as soon as the active task is finished.

Why is there a £750 onboarding fee?

Because onboarding is real work. We review your brand kit, audit your assets, set up your board, agree how briefing and feedback work, and deliver a first live request. It's what makes everything after it faster.

What if I don't have brand guidelines?

Not a problem. We work from whatever exists: your website, previous designs, examples you like, or a rough direction. Where guidelines are missing entirely we can build them during onboarding or as an early request.

Can I use it across more than one brand?

Design Partner covers one brand. Design Partner Plus covers multiple, with no extra fee per brand. Each new brand needs a one week onboarding window before its requests go live, and your existing queue keeps running through it.

How does pausing work?

Billing runs on a 31 day cycle. Use 21 days then pause and you have 10 days banked, waiting whenever you restart. No notice needed, just tell us.

Do unused requests roll over?

No. Active capacity is a monthly allowance, not a credit balance, so an unused request slot doesn't carry over. Banked days from a pause are the exception and always carry.

What if I only have one or two requests right now?

Fine. There's no minimum usage. If things are quiet your queue just stays short, and you can pause and bank the days.

I'm planning a rebrand. Can the subscription handle it?

Depends what you mean. New brand guidelines, updated templates and consistent rollout across your assets, yes. Logo design and full brand identity sit outside the subscription because they need their own brief, timeline and process. That's a separate conversation.

Can I switch plans?

Yes, either direction, at your next renewal date. Just let us know before then.

How is this different from other design subscriptions?

Betta Webs is a HubSpot Platinum Solutions Partner, so when your design work connects to your website, campaigns or CRM we already understand the context. You work with the Head of Design directly rather than through an account manager. And client numbers are capped, which most subscription services don't do.

What counts as one request

A request is a single, self-contained output. One pitch deck, up to around 15 slides. A product data sheet. A landing page banner in two sizes. One email newsletter layout. Three social graphics for a single campaign counts as one request too, not three.

"All assets for our upcoming campaign" becomes several requests, queued in priority order. "Redesign our sales deck and make matching social graphics" is two. A "can you also quickly" added mid-task gets queued as the next request.

Requests without a clear brief get parked and a question raised on the card before work starts.

What makes a good brief

The better the brief, the closer the first draft. Each card should say:

  1. The format, dimensions and deliverable type
  2. The campaign, channel and audience it's for
  3. The key message, tone and call to action
  4. Copy, logos, imagery and any references
  5. A deadline, if there is one

What we need from you

  • Submit everything through the board
  • Nominate one person to own it on your side. Conflicting feedback from several stakeholders slows everything down
  • Give feedback within a reasonable time. Cards left in Review for more than five working days may be progressed so the queue keeps moving

Start with one request

If design has become the thing slowing your marketing down, this is the version that starts without a hire or a scoping round.

On the call, Nathan looks at what you're producing now and where the gaps are, and you'll get a straight answer on whether a subscription fits or whether you'd be better off with a project. Half an hour, and you don't need anything prepared.