branding
Betta Webs rebrands B2B companies with long sales cycles. We audit your brand, build a new identity and hand over guidelines your team can use everywhere, in 3 to 5 weeks.
A B2B branding agency defines how a business is understood by the companies that buy from it, then builds the visual and verbal system that carries that message everywhere.
Betta Webs covers the audit, positioning, logo, typography, colour palette, imagery and brand guidelines. Then we roll the brand out across your website and marketing materials to relaunch your revitalised brand identity.
Your logo is often the first thing people remember, so every decision starts with your rebrand strategy.
If your current logo has equity worth keeping, we refine it. If it no longer fits, we design a new one from the ground up.
The result: a mark that’s instantly recognisable and built to last.
Typography is your brand’s visual voice, so we never choose fonts on looks alone.
We start with your positioning and audience, then select typefaces whose character matches your message.
The result: typography that feels unmistakably yours and works as hard as the rest of your brand.
Colour is often what people recognise before your name, so we build your palette around your brand strategy.
We define primary, secondary and accent colours with a clear hierarchy, then supply full HEX, RGB, CMYK and Pantone breakdowns.
The result: is a palette that looks right in print and on screen, and that your team can use with confidence.
Imagery shapes how your brand feels as much as your words do, so we define a clear style for your photography.
How it looks, how it feels and how it’s shot. That gives your team and photographers a ready-made brief and keeps every stock choice on-brand.
The result: is imagery that’s instantly recognisable as yours.
A brand only works if it shows up the same way everywhere, so we bring it all together in one clear set of guidelines.
We document how your brand looks, sounds and behaves, from logo and colour to tone of voice and imagery.
The result: is a practical guide your team and partners can pick up and use with confidence.
BusinessOptix: 48% more demo bookings after a combined rebrand and website
BusinessOptix looked dated next to its competitors. Betta Webs kept the brand equity they'd built and brought the brand and HubSpot website together in one rollout.
